Trending Topics / Viehworld: Why a Mostviertel start-up is putting the auctioning of cattle into an app

Press

October 21, 2021

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min.

Author

Martin Roseneder

In agriculture, digitalisation can revolutionise a whole range of otherwise complex and often laborious processes. Start-ups are constantly creating new concepts to make work significantly easier for farms. One of them is Viehworld from Vienna. The young company has made it its goal to digitalise the trade in livestock. To this end, it is developing an app that will bring auctions into the digital sphere and thus save the animals unnecessary transport routes. This, in turn, should contribute to their well-being and health. It is also intended to make farmers more flexible.

Market for livestock trade is enormous

In Austria, viehworld says it serves a very promising market. There are about 54,000 cattle farmers in the country, with each farm having an average of 35 animals. This means that there are about 1.9 million cows in Austria. The auction market for cattle amounts to 77 million euros with about 60,000 animals. "The market is enormous and with our auction app we are digitising this industry. In a first step we are starting with the cattle trade, other animal species will be added step by step," explains viehworld CEO Florian Aspalter.

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